You’re probably facing lots of fear and uncertainty about how to turn your hair and makeup artistry into a thriving bridal business that pays you what you're worth without working yourself to death. I get you because I was you. Just know, this is a safe space for learning, growing, connecting, and being unapologetically extra about your goals. There's no gatekeeping, no fluff, and no icky passive income traps headed your way. Welcome to our cozy corner of the internet, I'm so glad you made it!
The boring work needs to get done (numbers don't limit you, they scale you)
The Universe has your back and will put you on the path you need most (even when it feels like you fully lost the plot)
You CAN build a bridal beauty biz that pays your bills and funds the lifestyle you want (without a team or sacrificing all your time & energy)
Sometimes you gotta have downs to have ups (there’s no misdirection, only redirection)
It’s not hard, it’s new—and I’ll show you the difference (you’re a beauty pro, now let’s make you a business pro)
As cliché as it might sound, I was born to do hair. Some girls strive for "most likely to succeed," but I happily won "best hair" in 7th grade and wore that title with pride (still do).
So I did the only thing that made sense and went to cosmetology school before working in a salon. Ok, I worked at five, but aren't we all salon hoppers? After my final failed attempt at working my way past being a shampooer, I put my two weeks in and joined corporate. I'll never forget my boss looking me in the face and asking, "What are you doing? You gotta do what you love and corporate medical billing? That's not it." Oof, she left no crumbs.
Even though I was super disappointed in myself for "failing," I got the billing job and worked it for five long, unfulfilling years. That was until my friend asked if I could help her at a wedding one weekend and suddenly, everything changed.
I said yes to that wedding, obviously, and met her at the Ritz Carlton. This was my first "the Universe has my back" moment, because I realized that my original dream of making it as a colorist didn't have to be my only dream. The power was mine—I could create the life I wanted without looking back.
This started a three-year journey of working weekends on a wedding team while still clocking in at my corporate job. But then the Universe threw me another redirection in the form of a blizzard.
26 inches of snow stood between me and making it to a wedding. Spoiler: I didn't make it. The lead on our team refused to pay for hotel rooms for the rest of us, so I simply couldn’t get across town. This was another pivotal moment where I realized that finances were still holding me back, and that had to change.
In true Marissa form, I redirected my life and opened my first bridal business called Pretty On Arrival. I spent lunch breaks building my website, working on contracts, and posting on socials. I knew I'd be leaving my 9-5, I just didn't know how.
After moving into a house with my ex and designating the basement as my new "studio," only to be told I'd for sure fail, I made a Google Doc called "Quitting Job, July 2018" and mapped out my plan for what is now Marissa Grace Artistry. Then I left his ass.
And of course it was during slow season because why wouldn't it be?! Instead of asking my parents for help, I cashed out my 401k and freed my car with a renewed sense of, "I HAVE to prove to myself I'm not a failure."
Using the only money I had left, I invested $2,000 into education. Started taking my business more seriously. And actually saw things turning around. That is until the world shut down in 2020 and weddings were put on pause. Once again, my worst nightmare.
After a quick hot girl meltdown, I took myself on a walk and started rehearsing how I'd ask for my old job back. But then the Universe slapped me in the face and said, "We didn't come this far to only come this far." And instead of hitting send, I grabbed my phone and opened our favorite app.
This was when my social media journey really took off and I fully committed to Marissa Grace Artistry. I got comfy posting out of my comfort zone and within 12 months of taking IG seriously, I hit $150k in my bridal business and took home six figures for the first time.
Suddenly, life really started to get good! I was turning away brides because I was simply too booked. I was averaging $12k months and 4-figure weekends became my norm. Stylists reached out for lessons. 1100 different brides inquired with me. My best day? Booking 15 of them.
All this to say—on the other side of "this is really damn hard but I believe in myself," is a life you can only dream about, but the future you is already celebrating.
This journey taught me that the answers I was looking for didn't exist in an accessible way. There were hundreds of hair and makeup education opportunities, but very few business ones (what was really necessary).
So I became the business expert I so desperately needed. Because I'll be damned if another talented girlie lets a car boot stop her from climbing to the tippy top. Something tells me this is the start of YOUR redirection, and I'm honored as hell to hold your hand through it.
Now I'm living a life I never even dared to dream about. From $20K/year to $260K solo. From rehearsing how to ask for my old job back to teaching 700+ students how to build their dream businesses. From being denied a mortgage to buying a house for double my original goal.
But honestly? The most fulfilling part isn't the numbers—it's knowing that every time one of my students books a premium bride, raises her rates, or finally quits that soul-sucking day job, we're changing the narrative about what's possible in this industry.
The fact that you're here reading this right now? That's the Universe working its magic again. And I couldn't be more grateful our paths have crossed. This is your sign that bigger, better things are coming—and I'm right here cheering you on every step of the way.
Fave Way To Rot: Pizza + Dexter or Love Is Blind
LOML: Stormi, my white German shepherd girlie bff perfect angel (followed closely by Brad, my husband)
Current Era: homebody wellness (baking bread, homemade pasta, DIYing my home)
Claim To Fame: Won best hair in 7th grade