HOW THIS WORKS
2 audits. 15 questions. Answer based on where your profile is RIGHT NOW — not where you want it to be. Audit 1 checks if you’re speaking to the Gen Z bride emotionally. Audit 2 checks if your profile is designed to sell 24/7. You’ll get your score, your pattern, and your 3 main focus points at the end. Bring it to the call.
AUDIT 1 OF 2
The 3 Second Scroll
Is your IG speaking to the Gen Z bride — or repelling her?
Looking at your last 9 posts — open your profile now
Q1
Does a bride know what your voice sounds like from your content? (voiceovers, talking head, yapping style reels — not just b-roll)
Q2
Does a bride know what you look like from your content? (your face is actually in your videos)
Q3
Can a bride feel your vibe and energy from watching your videos? Does she know who is showing up on her wedding day?
Q4
Can a bride feel how you make your brides feel in your chair? (reactions, client conversations, emotional moments — not just final looks)
Q5
Do your captions read like how you actually talk in real life — or do they read like AI or a block of text with 47 emojis?
AUDIT 2 OF 2
The Stalker Test + The Booking Bridge
Is your IG profile designed to sell 24/7?
Open your profile and answer as a cold bride seeing it for the first time
Q6
Within 3 seconds of landing on your profile, does a bride know: the area you service, your name, your signature looks, the specific problem you solve, and why she should hire you?
Q7
Is there content she can binge of your real bride transformations — and does she know what your 3 signature looks are?
Q8
Can she stalk out real, unfakeable social proof in one click? (DM screenshots with real bride photos, text or video reviews — not vendor listing screenshots or reviews you re-typed yourself)
Q9
Can she get answers to the questions she has BEFORE inquiring — without needing to DM you? (travel, venues, bridal party size, availability, styles on different hair types)
Q10
Does she know your current wedding season availability without having to message you?
Q11
Are your highlights updated within the last 6 months AND do they have clickable links or ManyChat automations so cold brides can warm up and inquire without you being online?
Q12
Does your link in bio move her to somewhere she can stalk your portfolio AND inquire — or does it go straight to an inquiry form or a vendor listing like The Knot or Zola?
Q13
In the past month, how many times have you posted?
Q14
Do you ask brides to comment, save, share, or inquire within your posts — and do you regularly invite brides to inquire in your stories?
Q15
When a bride DMs or comments, do you actually respond and have a real conversation — or do you ghost, send a one-size-fits-all auto DM, or drop an inquiry link and disappear?
YOUR SCORE
