THE GOAL THIS WEEK
Take ONE core topic from your Content DNA worksheet and turn it into 3 posts — one for each format intention. Open your content calendar, find your format examples, create, and post. Done.
1
Pick ONE core topic from today’s worksheet
Don’t overthink it. Pick the topic that feels most natural to talk about right now. You’ll use this same topic across all 3 posts this week.
MY TOPIC THIS WEEK
MY PILLAR
2
Choose one format per intention — then find your example in the content calendar
Every post has an intention. Pick one format from each column and go to your content calendar to find the real example for that format type.
CONVERSION
Pick one:
Voiceovers · Tutorials/Working · Carousels
This is where brides decide to book. Your POV, your expertise, your take on the topic. Make them feel like they need you in the room.
VISIBILITY
Pick one:
B-Roll · Vlog Styles · Transitions
No face needed. Just the work doing the talking. Hands, tools, product, the vibe of your space. This is what gets you discovered.
EXPERIMENTAL
Pick one:
Yapping Style · Carousels · Greenscreen
Try the format that makes you a little uncomfortable. That’s usually the one that breaks through. Test it. Learn. Adjust.
FIND YOUR FORMAT EXAMPLES HERE
Open the Content Calendar ↗
3
Create your 3 posts in this order. Every time.
FIRST
Content pillar
→
SECOND
Visual
→
LAST
Caption
Know your pillar and angle first — then find the visual to match it — then write the caption around both. This order stops the blank screen problem before it starts.
4
Post all 3 this week — same days, same time
Consistency beats perfect. Pick your 3 days right now and commit to them.
POST DAY 1
POST DAY 2
POST DAY 3
MY POSTING TIME
✓
Your done-by-Friday checklist
I picked my core topic for this week
I opened the content calendar and found my conversion content example
I created a visibility content piece
I tried an experimental format I haven’t used before
I filmed or created all 3 posts
I saved all 3 as drafts in IG renamed to their post date
I posted all 3 on my chosen days this week
Done is better than perfect.
Posted beats planned every time.
Posted beats planned every time.
Your brides can’t book you from a reel that’s still sitting in your drafts.
Create it. Caption it. Post it. Move on.
Create it. Caption it. Post it. Move on.
Same Topic › New Bride.
Rinse And Repeat.
Rinse And Repeat.
